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Emma Watson es promotora mundial de la moda sustentable

La actriz y activista creó una cuenta de Instagram para mostrar todos los diseños ecológicos de sus giras de promoción.

Hace tiempo sabemos que Emma Watson es mucho más que una actriz y un ícono del estilo. La mujer que dio vida a Hermione en Harry Potter es también embajadora de buena voluntad de las Naciones Unidas Mujeres y una reconocida activista que busca expandir la conciencia sobre el cuidado del medio ambiente.

Así es como en 2015 aceptó el desafío de la “alfombra roja verde” comprometiéndose a usar solo ropa sustentable y mostrando de dónde provenía cada una de las cosas que tenía puestas, tanto ropa como joyas. Con esa misma idea en mente, la joven de 27 años creó este año una cuenta de Instagram titulada “The Press Tour”, donde empezó a compartir todos los looks que usó en la gira de promoción de La Bella y la Bestia, acreditando a los equipos que los diseñaban. Muchos de los diseñadores con los que trabajó, como Stella McCartney, utilizan materiales reciclados hace años. Los outfits de Emma Watson fueron verificados como “verdes” por Eco-Age, una compañía que promueve la sustentabilidad a través de principios básicos como la polución y la producción de telas.

Sus conjuntos están hechos con materiales reciclables, no utilizan productos que dañan el medio ambiente y no provienen de trabajos ilegales en los que se realiza explotación laboral. Hay artesanos locales detrás de cada uno de sus vestidos y prendas, con mucho trabajo manual (lo que evita el uso de máquinas) y utilizan telas orgánicas y certificadas.

Con esta iniciativa, la actriz se convirtió en una especie de “eco-blogger” que sirve de inspiración a miles de millones de personas de todo el mundo. La cuenta sigue activa en la promoción de su nueva película “The Circle” y pretende perseguirla en sus siguientes tours.

Wonderful day in beautiful Paris hiding books for @oursharedshelf and @bookfairiesworldwide and attending the French premiere of @wearethecircle ???????? ???? ? White satin gown by @miumiu, tailored and hand-embroidered in Italy. The fabric is from the long established Italian mill Tessitura Attilio Imperiali, and the dyeing, printing and finishing processes were all carried out by trusted local suppliers. Shoes made in Italy by @santoniofficial, whose HQ is powered by 4,000 solar panels. Santoni also runs a school where young people can learn the craft of shoemaking. Earrings and rings made in California by @azlee_. Seeing the effects of humans on the oceans, each season the designer supports a different ocean-related cause, donating a portion of the profits from her jewellery collection. All fashion info verified by @ecoage Skin is the organic concealer/foundation ‘Un’ Cover-Up in colour 22 by @rmsbeauty with the @janeiredale Active Light Concealer used under the eyes. Bronzer is @vitaliberata Trystal Self Tanning Bronzing Minerals. Eyes include the @antonymcosmetics Certified Natural Eyeliner Pencil in Brown and brows are Jane Iredale Pure Brow Gel. Lips are lined with Jane Iredale Lip Pencil in Spice before @herbivorebotanicals Coco Rose Lip Tint in Coral, which is suitable for vegans, was used to tint the lips and cheeks. All brands are cruelty-free. Formulated using both natural, mineral and organic ingredients. All beauty info verified by @contentbeauty

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For the last day of the @beautyandthebeast junket we spoke to lovely journalists from Japan, did a reading at Lincoln Centre for local school children, and attended the NYC red carpet premiere. Can’t believe the film opens tomorrow! ???????????????? Look 1: Custom @givenchyofficial mega bow dress crafted from certified organic silk. @bottletoppers clutch bag made from zero-deforestation, Amazonian leather; developed by @ecoage in partnership with The Rainforest Alliance and The National Wildlife Federation. It also features re-purposed metal tabs. Jewellery @anakhouri, using fair trade gold. Ana plans to travel to Peru with The Alliance for Responsible Mining later this year to share the stories from her supply chain. Look 2: Custom @dior yellow organza dress and cape crafted from certified organic silk in Dior ateliers by Maria Grazia Chiuri. Look 3: @gabrielahearst camisole and trousers. Gabriela Hearst pieces are made in small family-owned ateliers in Puglia and Perugia. Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. @catbirdnyc rings, handmade in Brooklyn. @lauralombardi earrings, handmade in NYC from new, recycled and found materials. Fake fur slippers available on @reformation Boots in photo 8 are leather-free @givenchyofficial. Trainers in photo 9 are @etiko_fairtrade certified GOTS organic trainers. @aglshoes leather-free, vegan bespoke boots in photo 10. Fashion info verified and Dior, Givenchy and Bottletop validated by @ecoage #ecoloves Skin prepped with @mvskincare. Foundation @vapourbeauty and skin bronzed with @vitaliberata. @thebodyshop Lip and Cheek Stain used on cheeks. Lips prepped with @lanolips, made from medical-grade lanolin and is 100% natural and free from mineral oil, PEGs and parabens. Lips are @ritueldefille. The brand was founded by 3 sisters who make 99% naturally derived cosmetics, free from parabens, phthalates, synthetic dyes or synthetic fragrances. Beauty brands verified by @contentbeauty

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The second day of @beautyandthebeast LA junket had it all… including kittens! Probably the best interview ever. Coming soon to @buzzfeed ???????????????? The white bespoke dress was created in @oscardelarenta’s New York atelier, featuring hand embroidery on silk taffeta and a silk faille bow, both made in the Italian mill @taronisilk. The mill specialises in the highest quality couture fabrics, and is committed to reducing its environmental impact, including investing in solar energy and committing to removing all toxic chemicals from its supply chain by 2020. The hand embroidered silk taffeta panels have been cut and folded by hand, shaped using natural starch. The dress also features a repurposed zip from an unused sample. Black T-shirt is by @mainlinebasics. Their basics are designed, cut and sewn in San Francisco and all pieces are made from 100% organic cotton. Jewellery @allbluesofficial. The Ellipse collection, inspired by Emma, consists of necklaces, earrings, bracelets and hairclips. All pieces are handcrafted in Stockholm from locally sourced, recycled 925 Sterling silver in a third-generation, family-owned goldsmith studio. Fashion info verified by @ecoage #ecoloves Skin prepped with Heritage Store Rosewater Glycerin Water. @rmsbeauty “Un” Cover Up was used as foundation with “Un” Powder to set. RMS Beauty is free from nanotechnology and GMO ingredients. @tataharper Contour in Very Bronzing on eyes, along lower lashline, in contour of eye, under cheekbones, across top of forehead, under jawline and on temples. Tata Harper runs her company in the belief that a company that makes products for women should be run by a woman. @vitaliberata Trystal Minerals Self-Tanning Bronzing was also used for contouring. Cheeks are Tata Harper Volumizing Lip and Cheek Tint in Very Sweet. Tata Harper is made in the brand’s US-based manufacturing facility. It is not outsourced to another company as most skincare manufacturing is. Eyes and brow are @janeiredale Liquid Eyeliner in Brown and Pure Brow Gel in Clear Beauty brands verified by @contentbeauty

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Tonight was a special screening of @beautyandthebeast in London. The film was shown at the Odeon Leicester Square cinema to 1,600 people after a reception at the stunning Spencer House ???? Bespoke @emiliawickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead’s London atelier, by an all-female team. Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Dress validated by @ecoage #ecoloves Skin prepped with @demamielskin Dewy Facial Mist, @tataharper Repairative Moisturiser and @decleoruk Aromessence Neroli Hydrating Oil Serum. De Mamiel mist is made from ingredients sourced and blended in the UK, in small batches to maintain the vitality of each natural ingredient. Tata Harper are verified by PETA that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. Decléor serum is a blend of naturally derived ingredients such as neroli and sandalwood and free from mineral oils and parabens. Foundation is @inikaorganic’s BB Cream, which is certified organic, vegan and not tested on animals. Concealer is the @rmsbeauty “Un” Cover-Up made from organic coconut, jojoba and cacao oil and mineral colours. Cheeks are @iliabeauty A Fine Romance Multi-Stick which is gluten-free and then finished with Inika’s Mineral Mattifying Powder, blended from silica, corn, tapioca and rice powders instead of talc, which face powders have traditionally been based on. Beauty brands verified by @contentbeauty

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Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth ???????????? Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ? @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded ‘Community Trade Brazil Nut Oil’ from Peru in this product along with the Lash Hero Mascara which uses ‘Community Trade Shea Butter’. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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Paris photocall for the @wearethecircle, which is out in France on 12th July ????????? Dress by @louisvuitton, embroidered by hand in Atelier Vermont in Paris. The silk lace was handmade in Caudry, a small French town that specialises in lace production, in an atelier that is certified by ‘Entreprise du Patrimoine Vivant’, which is a recognition to reward French companies for the excellence of their traditional skills, and aims to preserve traditional savoir-faire that is in danger of disappearing. The lace is made from Oeko-Tex 100 certified materials, which means that they don’t contain toxic substances. Shoes made in Italy by @santoniofficial, whose HQ is powered by 4,000 solar panels. Santoni also runs a school where young people can learn the craft of shoemaking. @fernandojorge uses small workshops in central São Paulo to manufacture all his pieces. His motivation is to stimulate the local craftsmanship and emphasise the quality of “Made in Brazil”. Bag made in a family-owned factory in Alicante, Spain by @m2malletier. The factory was opened in 1981 by shoe designer Jaime Romero and his wife, together with 3 of his sons. Today, 25 artisans from the local town of Sax work in the factory, and have all been working there for at least 15 years. Everything is handcrafted using skills and traditions which have been passed from generation to generation. All fashion info verified by @ecoage For skin, the organic concealer/foundation ‘Un’ Cover-Up in colour 22 by @rmsbeauty was used with the @janeiredale Active Light Concealer under the eyes. Silicone-free Bronzer by @vitaliberata Trystal Self Tanning Bronzing Minerals. For eyes, the Ecocert certified @antonymcosmetics Natural Eyeliner Pencil in Brown and Organic Nosiette Eyeshadow were used. For brows, Jane Iredale Pure Brow Gel was used and @herbivorebotanicals Coco Rose Tint in Coral, which is suitable for vegans, was used to tint the cheeks. Lips are lined with Jane Iredale Lip Pencil in Crimson before @iliabeauty Arabian Knights was added. All brands are cruelty-free and formulated using both natural, mineral and organic ingredients. Beauty info verified by @contentbeauty

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Le Bristol makes its own honey on the roof! ???????? ???? ? The @edun trousers are created by artisans in Burkina Faso, featuring a zipper made from recycled brass. EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans. Top is @breelayneofficial and made in downtown LA by local artisans from mesh and lined in silk. Both materials were leftovers discarded by other designers, and were bought to recycle and repurpose in new garments. For every item sold, a tree is planted. Bag made in a family-owned factory in Alicante, Spain by @m2malletier. The factory was opened in 1981 by shoe designer Jaime Romero and his wife, together with 3 of his sons. Today, 25 artisans from the local town of Sax work in the factory, and have all been working there for at least 15 years. Everything is handcrafted using skills and traditions which have been passed from generation to generation. Shoes @creaturesofcomfort, crafted in a small factory just outside of Florence. Jewellery by @fernandojorge, who uses small workshops in central São Paulo to manufacture all his pieces. His motivation is to stimulate the local craftsmanship and emphasise the quality of “Made in Brazil”. All fashion info verified by @ecoage For skin, the organic concealer/foundation ‘Un’ Cover-Up in colour 22 by @rmsbeauty was used along with the @janeiredale Active Light Concealer under the eyes. Silicone-free Bronzer is @vitaliberata Trystal Self Tanning Bronzing Minerals. For eyes the Ecocert-certified @antonymcosmetics Natural Eyeliner Pencil in Brown and Organic Nosiette Eyeshadow were used. For brows, Jane Iredale Pure Brow Gel was used and @HerbivoreBotanicals Coco Rose Tint in Coral, which is suitable for vegans, was used to tint the cheeks. Lips are lined with Jane Iredale Lip Pencil in Spice before @absolution_cosmetics Lipstick in Col 5/Dusty Rose was added. All brands are cruelty free and formulated using both natural, mineral and organic ingredients. All beauty info verified by @contentbeauty

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